Barbershop Blog
BARBERSHOP BRANDS - THE KNOCKOUT STORY OF UPPERCUT DELUXE
February 26, 2022
Here at Barber Industries Tuggerah we love Australian made and we love the fact that our staples from the crew at Uppercut Deluxe are the best you’ll find the world over. We use the pomades and powders every day in the barbershop and we are a proud stockist of the full range from this homegrown hero and Australian success story.
An Iconic Barbershop Brand
One of the most easily noticeable and defining characteristics of the Uppercut Deluxe range is the brand aesthetic. The grit is evident yet it is cleanly presented. Stemming from the founders love of the surf and skate cultures comes a barbershop brand with an identity like none other in the market.
The two blokes who’s ideas came together to create the brand are childhood friends Luke Newman and Steve Purcell. Now the proud founders of a company that sells men’s grooming products to over fifty countries across the world.
So why are their products in such high demand and how did they come up with that name? A visit to the about section on the Uppercut website reveals the inspiration for the product development and also the story of the brands spiritual founder, Willy Uppercut OShea.
Developing The Uppercut Deluxe Range
Just like our team here at Barber Industries Tuggerah, the gents at Uppercut are barbers with long years behind the chair. They outline that the product development was the result of the:
“frustration of using mediocre products that didn’t suit the vibe of their shop; products that were geared towards the man’s wife rather than the man himself”
To counter this, they took inspiration from the timeless style of the 1950s barbershop and mashed it up with a modern approach. They developed a core range of high quality grooming products for men that are made with only the finest ingredients. The true success is that professional barbers like ourselves use these products in the barbershop every day and look at Uppercut Deluxe as a brand that we are proud to recommend and promote.
So How About The Uppercut Deluxe Name?
Newman’s grandfather Willy OShea was a boxer in the Jimmy Sharman’s boxing troupe that toured Australia during the years of the great depression. He had a tough upbringing and had a motto “a hard beginning maketh a good ending”. It was his belief that you first have to pay your dues in order to really enjoy the good times. Today Willys legacy lives on through his nickname “Uppercut”, the namesake of the brand and their commitment to creating the highest quality products that will go the distance and give you that knockout look!
Shop the Uppercut Deluxe range here on our product shelves at Barber Industries Westfield Tuggerah.
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